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Growth of Web3 Gaming
Web3 gaming is a new paradigm in the gaming industry, where players can own, trade, and use their in-game assets as they see fit, without the need for central intermediaries. The Web3 infrastructure provides a decentralized and secure platform for players to engage in gaming activities, while also allowing developers to create new and innovative… Read more
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5 Key Marketing Metrics for Marketplace Business
Key Performance Indicators (KPIs) are essential to measuring the success of marketplace business. Keeping an eye on the right KPIs helps businesses make data-driven decisions and achieve their goals. In this article, we will discuss five key marketing metrics that are crucial for marketplace businesses to track: Average Order Value (AOV), Gross Merchandise Value (GMV),… Read more
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Consumer and Marketing Trends – 2023
Every new year, we marketers would like to learn recent trends that we can throw into our decks and reports. But as you might all experience lots of digital statistics do not relate to consumer behaviours. In my personal research, I always felt like some dots are not connecting with each other. Stats such as… Read more
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Most Watched Esports Titles of 2022
If you are interested in Esports marketing you would probably agree Esports is a broad terminology. Most people who are not into games think of Esports as one single sport but we all know different genres or games have much more different entertainment value in the eyes of gamers. So this week I wanted to… Read more
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Three Barriers to VR Technology Adaptation
Given that VR and augmented reality technology have been around for more than 30 years, it is fascinating to watch how they are developing. After Meta acquired Oculus, the VR/AR craze became overly hyped, and many people anticipated that VR technology would advance quickly. Although it wasn’t the case, VR technology has advanced significantly over… Read more
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Maximizing Your Marketing Efforts: A Guide to Understanding and Improving Your Marketing Efficiency Ratio
Your entire success with digital marketing is gauged by your marketing efficiency ratio. Total revenue divided by total ad spend The MER is not intended to serve as a roadmap for selecting media for individual ads or campaigns. Instead, it aids in your comprehension of marketing expenses as a factor in revenue growth. For instance,… Read more