Metaverse is becoming more and more real (!) and top-level global brands are still investing in the platforms. But what are they really doing? Below you will find 5 key brands that are building custom experiences for their fans.
NIKELAND
Nike invested substantially in the metaverse in 2021, founding Nikeland on Roblox and becoming one of the most well-known companies to do so.
Nikeland had been visited by about 31.5 million individuals as of March 2023, indicating that creating a virtual realm inside of Roblox was a wise choice. Users of mobile devices with accelerometers will be able to use physical movements to drive their online play. To improve the experience, you can move your body in a jumping motion, for instance, and it will translate into the virtual world.
ADIDAS
Adidas has taken on a number of ventures, like Nike. In the well-known virtual environment, The Sandbox, Adidas has made a land purchase. Also, the company launched its own NFT line in collaboration with Yuga Labs. The INTO THE METAVERSE NFT collection offers its owners a number of advantages. Three distinct phases for this endeavor have been disclosed by the brand.
GUCCI Town
Gucci Town is a digital destination on Roblox for those looking for the unexpected. It’s a place to learn more about the House and its history, as well as to express one’s own uniqueness and connect with like-minded people from all around the world.
Learn More
The House will offer a special redeemable code to those who register for a unique Roblox item as a gift to those who are interested in continuing the journey past Gucci Town and seeing the goal in a whole different light.
As of March 2023, nearly 40 million people had visited Gucci Town
WALMART LAND
The partnership between Walmart and Roblox has resulted in the creation of two metaverse experiences: Walmart Land and Walmart’s Universe of Play, which is comparable to Nike’s strategy.
With the promise of a virtual music festival, games, and virtual goods that resemble those that shoppers will find in Walmart shops, the retail company established itself as an official metaverse company.
Following allegations that Walmart had covertly submitted a number of new trademark applications in January of this year, indicating that it was soon preparing to offer virtual items, the most recent statement was made.
Over 15.5 million people had visited Walmart Land as of March 2023.
DISNEY
Users will be able to engage with their favorite Disney characters in the anticipated fun-filled virtual world known as the Disney Metaverse. This Metaverse is expected to be an immediate success because every Disney character has a sizable fan base.
The Disney Metaverse is anticipated to be centralized as Disney aims to maintain control over its virtual worlds. In this Metaverse, entertaining “experiences” will be the main focus. We are all about to experience an entirely new degree of immersion.
Disney has also made available an NFT collection called “Golden Moments” which has well-known actors and sequences from their films. Every time collectors trade these NFTs, Disney receives a six percent charge. 🙂
Fans can expect to interact with 3D Disney characters as well as explore Disneyland virtually. Fans can purchase tickets for virtual rides that feel just as amazing as the actual ones by utilizing the immersion offered by VR.